Built for India's COD-heavy D2C

Know your real profit — not the number Meta wants you to see.

KNN Ecom is the profit & attribution layer for COD commerce. True ad ROI, net-realised profit after RTO & cancellations, and GST + bank + per-order payment-method truth — in one place.

Start free trial → See pricing
⚡ Live today on 55,000+ real orders across two D2C brands.
Campaign · "Aloe Face Mist"Last 30 days
Meta-reported revenue what your ad dashboard tells you₹84.6L
− RTO & cancellations 25–30% of COD never reaches you− ₹19.1L
− Gateway, shipping & COD fees− ₹4.3L
Net realised — what hit your bank₹61.2L
UPI 61%Card 4%COD 35% True CPA ₹604
● reconciled to the rupee — order by order
One layer over the tools you already run — reconciled, not reported.
ShopifyMeta AdsGoogle AdsShiprocketFastrrRazorpayGST
The honest truth

Your dashboards are lying about your profit.

You scale on numbers that never reach the bank. Three lies quietly drain every COD brand:

📉

Platform ROAS ≠ reality

Meta and Google over- and under-report by 20–40%. Your true cost-per-order is hiding behind a vanity number you optimise against every day.

Off by 20–40% — per brand, both directions
↩️

COD returns eat your "revenue"

A quarter of COD orders come back as RTO, plus cancellations and failed deliveries. The order in your report was never money.

25–30% of COD orders never realise
🧾

Your real P&L lives in spreadsheets

GST, ITC, bank reconciliation, gateway fees, UPI-vs-card-vs-COD — stitched together by hand, a month too late to act on.

Decisions made on stale, partial data
The product

The first P&L that's honest about COD.

Every order reconciled to real money — then joined to the ad that drove it. Profit you can actually trust, live.

True CPA

Your real cost per order after the attribution leak — deduplicated across Meta & Google. The number, not the platform's story.

Net realised profit after RTO

Revenue minus returns, cancellations, COD failures, COGS and fees — what actually lands in your bank account, per order.

Payment-method truth

UPI vs card vs COD, gateway charges and settlements — pulled per order from your checkout (Fastrr / Razorpay / Shiprocket).

India finance, built in

GST output & ITC, bank-statement reconciliation, supplier & inventory ledgers — your full P&L without a single spreadsheet.

The kill-list

Surfaces the campaigns secretly burning cash once returns are counted. See exactly what to cut — before it bleeds another month.

Real-time, multi-store

Every order, every rupee, every brand — live. Switch stores, drill from campaign to order to bank line in two clicks.

Why KNN Ecom

Global tools weren't built for COD. Checkout tools don't do your P&L.

KNN Ecom is the only layer that sits where the money actually is.

Global profit tools

Triple Whale · Polar · Northbeam
  • ✕ Assume every order = money
  • ✕ No RTO / cancellation reality
  • ✕ No GST, ITC or bank recon
  • ✕ No UPI/card/COD split

    • KNN Ecom

    The real P&L for COD commerce
  • ✓ Net-realised profit, after returns
  • ✓ True CPA, deduped across platforms
  • ✓ GST, ITC & bank recon native
  • ✓ Per-order payment-method truth

    • India checkout tools

    GoKwik · Shiprocket
  • ✓ Reduce RTO at checkout
  • ✕ No ad attribution / true CPA
  • ✕ No campaign-level P&L
  • ✕ Don't tell you what's profitable
    • How it works

    Connect once. See the truth in minutes.

    Connect your stack

    Shopify, Meta & Google Ads, your courier and checkout (Shiprocket/Fastrr), and your bank — read-only, secure.

    We reconcile every order

    Each order is matched to its ad, its real payment method, its delivery outcome and its bank settlement — down to the rupee.

    You see real profit — and act

    True CPA, net-realised P&L, GST-ready books, and a kill-list of money-losing campaigns. Live, per brand.

    Pricing

    Priced per workspace, not per order.

    Every plan includes unlimited team members and keeps all of your history. 14 days free, no card.

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    Change plan whenever you like. Limits apply to what you connect — never to the data you keep.

    Stop scaling on numbers that lie.

    Connect your store and see your real profit before you spend another rupee on ads. 14 days free, no card.

    Start free trial → I have an account