KNN Ecom is the profit & attribution layer for COD commerce. True ad ROI, net-realised profit after RTO & cancellations, and GST + bank + per-order payment-method truth — in one place.
You scale on numbers that never reach the bank. Three lies quietly drain every COD brand:
Meta and Google over- and under-report by 20–40%. Your true cost-per-order is hiding behind a vanity number you optimise against every day.
A quarter of COD orders come back as RTO, plus cancellations and failed deliveries. The order in your report was never money.
GST, ITC, bank reconciliation, gateway fees, UPI-vs-card-vs-COD — stitched together by hand, a month too late to act on.
Every order reconciled to real money — then joined to the ad that drove it. Profit you can actually trust, live.
Your real cost per order after the attribution leak — deduplicated across Meta & Google. The number, not the platform's story.
Revenue minus returns, cancellations, COD failures, COGS and fees — what actually lands in your bank account, per order.
UPI vs card vs COD, gateway charges and settlements — pulled per order from your checkout (Fastrr / Razorpay / Shiprocket).
GST output & ITC, bank-statement reconciliation, supplier & inventory ledgers — your full P&L without a single spreadsheet.
Surfaces the campaigns secretly burning cash once returns are counted. See exactly what to cut — before it bleeds another month.
Every order, every rupee, every brand — live. Switch stores, drill from campaign to order to bank line in two clicks.
KNN Ecom is the only layer that sits where the money actually is.
Shopify, Meta & Google Ads, your courier and checkout (Shiprocket/Fastrr), and your bank — read-only, secure.
Each order is matched to its ad, its real payment method, its delivery outcome and its bank settlement — down to the rupee.
True CPA, net-realised P&L, GST-ready books, and a kill-list of money-losing campaigns. Live, per brand.
We're onboarding a small group of COD-heavy D2C brands. See your real profit before you spend another rupee on ads.